Clik here to view.
Beware Empty Brand Promises
Last week was Earth week. As part of its attempt to celebrate Earth week and attract consumers to its brands, Universal held its annual promotion Green is Universal. On the surface it seems kind of...
View ArticleClik here to view.
On Giorgio Armani
Over the years, my opinion of Armani has swayed radically. In the 80s, I coveted his aesthetic, the guy was ‘it’ for a frenzied generation weaning itself off disco and punk. In the 90s, I chafed at...
View ArticleClik here to view.
Can’t (Easily) Knock a Unique Brand Out
Saab automobiles are, most would agree, a unique product within their catregory–”quirky” may be the word to best describe the well-etched brand. Having owned the company outright for the past ten...
View ArticleClik here to view.
Updating Websites
Just a quick entry today to highlight an article from Sunday’s New York Times Magazine. It’s essentially a review and some light commentary regarding brands’ websites and how they’ve updated them in...
View ArticleClik here to view.
Finding Toothpaste in a Haystack
In today’s world of change and infinite product choices one would imagine shopping to be a most enjoyable and liberating experience. On the contrary, as product lines have expanded to provide, for...
View ArticleClik here to view.
COMMON, Come All
Yesterday, the “world’s first collaborative brand” was proclaimed on Twitter by @commonworks. Alex Bogusky (Common’s founder) left CP+B last year and has since then been working on several...
View ArticleClik here to view.
Identity Formation and Building Brand Relationships
As if brands didn’t need enough of a reason to build emotional connections with consumers in their 20s, an interesting article titled The Mysteriously Memorable 20s: Why do we remember more from young...
View Article
